top of page

Arella
An Artistic Coffee Brand Identity | 2026

About the Logo
The Arella logo was designed to feel expressive, approachable, and memorable. Through playful typography and soft, handcrafted visual elements, the identity reflects the warmth and personality often found in local coffee culture while remaining versatile enough for modern product packaging.
Original Logo



Moodboard






The style and inspiration behind the Arella logo came from the Global Village Coffeehouse aesthetic. Inspired by artistic cafés such as Panera Bread, handcrafted products, and community-driven spaces, the design embraces creativity, warmth, and self-expression. The playful typography and organic paint-inspired shapes were chosen to capture the welcoming atmosphere often associated with independent coffee culture while creating a visual identity that feels both memorable and authentic.
Typography
Bauhaus 93
Jokerman
Colour Palette
#0086CE
#FCF600
#B85C38
#EA0000
Mockups



bottom of page
